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About

About

Reclaim To Wear x Topshop/Topman S/S 13 Advertising Campaign
Published:
To introduce Reclaim To Wear x Topshop/Topman S/S 13
to the Singapore Youth Market.
 
Reclaim To Wear S/S 13:
Part of Topshop's Initiative ; Sustain.
Collection made entirely from pre-production waste.
Second collaboration with up-cycling brand “From Somewhere”,
will be debuting in-stores for the first time.
 
The Concept:
Pieces ;
"Bringing the best from the past to the present and sustaining it
for the future." Re-creating pieces, re-innovating, putting different
pieces together and re-inspiring others - fashion, lifestyle wise.
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Deliverables Part 1:
Posters ( In-stores )
Posters ( Ambient)

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Deliverables Part 2:
Lookbook ( In-stores )
Crowbar Awards 2013
Advertising Illustration - Silver
 
 

All images used are taken from Topshop.com/Topman.com or various sources
and are not photographed by me, I merely composed the layouts accordingly.
Credits to various owners.

 

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