• Challenge:
    Our brief was to promote a free one-month trial of PictureBox, an on-demand movie library accessed through your TV. 
    We created a personalised DVD case, unique to you, to make the gift of a month of movies feel tangible. The case was empty, because the movies were ready and waiting on your TV.
    In the first 4 days of the trial there were 507,708 views of PictureBox movies, that’s a huge 3168% increase.