Activation / Pictionary Photo Booth

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  • Pictionary Photo Booth
    We developed a photo booth with a hidden cartoonist inside instead of a camera. When people got in to take a free picture, they discovered how fast a drawing can be made and of course, how they would look if they were a cartoon.
    • Antigua Festival 2011 / Silver Award in Outdoor
    Agency: Ogilvy & Mather Colombia
    Client: Mattel
    Product: Pictionary
    Chief Creative Officer: John Raúl Forero
    Creative Executive Director: Juan José Posada
    Creative Directors: Mauricio Guerrero  / Diego Cárdenas
    Copywriter: Julián Gutiérrez / Jennifer Rodríguez / Leonardo Moreno
    Art Directors: Camilo Ruano / Andrés López
    Production: Rayuela Films