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Some of the most popular dishes from times when Lithuania was in Soviet Union turned into sushi.
Published:
Project done for marketing agency Clinic 212
Concept: Martynas Karpovičius
Photography & styling: Lina Gavėnaitė
Copywriting: Mantas Velykis & Martynas Karpovičius
Graphic design: Aidas Šumskas
 
Additional help: Domas Tamulionis, Audrius Solominas, Justė Pupkevičiūtė, Edita Bazarauskaitė,Tomas Nanartavičius, Ignas Falkauskas, Tautvydas Kalvaitis
 
With Eastern European Sushi project (book & webpage) our goal was to show that creative, innovative and sometimes insane insights can generate superlative outcome. That is how we ended up taking most popular dishes some time ago in Soviet Lithuania and applying them to inimitable sushi. We believe, that all great marketing campaigns are based on experiments and innovations. Our intention is to change your perception on simple things. Be creative, innovative and come up with novel approach.
 
 
Teaser
Website: 
The images
Breakfast dishes:
BREAKFAST QUICKIE
[/pieniskos desreles;]
Original breakfast combination - sausage and bread.
Sausages, bread, cucumbers, mustard and ketchup.
BREAKFAST CLASSIC
[/virta desra;]
This sandwich sausage made of unknown meat parts (widely believed to even contain toilet paper) is usual part of everyones breakfast served with Black Indian tea.
Sausage sandwich, bread, butter, cheese, cucumbers, pickles, mustard and tea.
Lunch dishes:
ZEPPELINAKI
[/cepelinai;]
Generations of Eastern Europeans fight for the right to call big potato dumplings with meat a.k.a. Zeppelins their national dish. Anyway the truth is, if you are having big Potato Dumplings with meat at home, you are probably celebrating something.
Big Potato Dumplings ( potatoes, minced meat), sour cream, bacon crisp sauce and mushrooms.
GUTMAKI
[/kaimiskos desreles;]
You can't make this sausage without guts. Best served with sauerkraut. Guten appetite.
Guts, meat, sauerkraut, cranberries and mustard.
COLDBEETMAKI
[/saltibarsciai;]
The first sign of spring is not a blooming flower or a singing bird but the first spoon of Cold Beetroot Soup a.k.a. Eastern Europe Gaspacho.
Cold beetroot soup (Kefir or buttermilk, sour cream, cucumbers, eggs, salt'n'pepper, marinated beetroot, dill, green onions) and boiled potatoes.
FRIED DUMPLING MAKI
[/kepti koldunai;]
Eastern Europe has brought the boring dumpling to next level. Now they're fried and covered with cheese.
Dumplings, grated cheese, ketchup and mayonnaise.
CANTEEN BEST SELLER
[/kotletas;]
From kindergarden to business lunch – a part of daily menus for more then 50 years.
Meatballs, mashed potatoes, pickles, radishes and kefir or buttermilk.
POTATO PANCAKE ROLL
[/bulviniai blynai;]
We love potatoes so much that we even make pancakes from them. You can mix and match these with almost anything. If you are having a lucky day, you will get it with salmon.
Potato pancake, salmon, Samagotian Sour Cream Butter "Kastinys", sour cream.
KIEVFORNIA
[/kijevo kotletas;]
You fall in love with it after the first bite and wake up hoping to get one for today’s lunch.
Kiev cutlet ( chicken breast fillet, butter, egg, flour, breadcrumbs), French fries, ketchup, cucumber, carrots and garlic salad.
KIBIN MAKI
[/kibinai;]
It is a traditional Karaite dish but it's now so mainstream that it's available in every supermarket.
Traditional Karaite (Pastry, meat), broth, cucumbers, tomatoes, and Samagotian Sour Cream Butter "Kastinys".
CHICKEN NIGIRI
[/kepta vista;]
The name speaks for itself.
Grilled chicken wing, mashed potatoes, ketchup, mustard and salad leaf.
MEATBALL SURPRISE
[/zrazy;]
While Eastern Europe was craving for "Kinder Surprise" during Soviet era they invented their "Meatball Surprise" a.k.a. Zrazy.
Meatballs, eggs, mashed potatoes, various vegetables, compote.
Dinner & specials:
VERY SERIOUS NIGIRI
[/lasiniai;]
Invented by some smart farmers and construction workers this magic combination takes everyone's breath away.
Smoked bacon, bread, red horseradish, green onions and vodka.
BEER-BELLY JOY
[/rinkinys prie alaus;]
If beer was a crown, this 'sushi' would be it’s jewel.
Fried bread, smoked pork ear, garlic, green onions, melted cheese with mayonnaise and beer.
TITANS NIGIRI
[/silke su karstomis bulvemis;]
This combination you can call Clash Of Titans, where herring with an onion aside meets potato.
Herring, boiled unpeeled potato, sour cream, marinated onions and vinegar.
CANNED SPRAT NIGIRI
[/sprotai;]
You can hate it, you can love it, but when you start eating sprat you won't be able to stop soaking bread into leftover oil.
Sprat, bread, onions, eggs and olive oil.
WHAT-A-JELL(Y)
[/saltiena;]
Jelly meets random meat parts. Found in various shapes, colors, sizes...oh, you better just google 'saltiena'
"Saltiena" (random parts of meat, carrots, onions, various spices, bay leaf), white horseradish, onions and homemade vodka (samane).
NEW YEARS EVE ROLL
[/silke pataluose;]
...but "baby boomers" can't imagine any celebration without this roll and sparkling wine.
"Herring in the featherbed" salad (Herrings, Beetroots, carrots, eggs, onions, green onions, potato, mayonnaise) and sparkling wine.
MACKEREL NIGIRI
[/salto rukymo skumbre;]
Smoked mackerel is always a pleasure. At least for those who don't mind to get a little oily and smelly.
Smoked mackerel, bread, onion, sour cream and dark beer.
RICHMAN'S SUSHI
[/ikrai degtine;]
This is not nigiri or maki. It is just a pile of Red Caviar with Vodka. A champion's breakfast.
Red caviar, vodka and silver spoon.