The Print Campaign (3 Ads) for “pHisoHex” Skin Wash conveys the superior cleansing effect of the product which helps to get rid of pimples. Adding a touch to the Campaign, the word “瘡” ("pimple") is used as a visual treatment representing real pimple. “Tattoo” is one of the three Ads showing the embarrassing situation when the pimples developed into a butterfly shaped tattoo with the headline “The hottest tattoo nowadays?”