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Challenge: Define the Phineas Cole brand – a tailored menswear line that has the same sense of sophistication and style as Paul Stuart, but with … Read More
Challenge: Define the Phineas Cole brand – a tailored menswear line that has the same sense of sophistication and style as Paul Stuart, but with a whimsical and modern twist. Solution: Developed a clear brand identity and creative articulation to position and raise awareness of Phineas Cole in the marketplace, mindful to target a slightly younger and fashionable man who is dashing, daring, successful, but doesn’t take himself too seriously. Results: Launched a breakthrough advertising campaign and marketing collateral for Phineas Cole, leveraging the idea that confidence has a style all its own. The 2010 Phineas Cole Holiday photo shoot and catalog in particular were recognized by leading men’s fashion press, including print publications and online blogs. Read Less
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