The mobile site is quickly becoming the first brand touch-point for new customers, so its increasingly important to make a strong mobile impression. Mobile also provides great customer retention value in providing key information to customer’s mobile fingertips.
Koninklijke Philips Electronic, saw the number visitors accessing their philips.com site via mobile devices nearly quadruple from 2009 to 2010. Because of this dramatic jump they needed their website to be immediately accessible on mobile devices to make product reviews and promotion sections, These pages made up only 10% of their total website and they wanted to additionally configure these key pages for mobile web browsing. At the time their site was not easy to view from a mobile device and there was no solution in place.
Accenture Multimedia Agency (AMA) came to Philips for assistance in creating the user experience and content strategy for their mobile site. On the 1st phase the site has a user oriented survey regarding witch content they would like to see, like product review, promotions or new products. The same time site can be used for Store, Service Center locator. The mobile website was coded to detect which mobile device is accessing the content and provide the best viewing experience. Cross browser testing was done on the iPad, iPod touch, iPhone, Android and Blackberry to make sure the content and design displayed properly on each Android
Design by Duminda Perera.
Agency : AMA