Philab’s website wasdesigned in accordance to the minimal aesthetics of its identity and packagingand aimed to present thoroughly the firm’sproducts. The homepage shows 4 full-frame images of philab products in arandom sequence. New technologies html5 and css3 were used to develop thewebsite; the responsive design technique adapts the website’s layout to each viewing environment of e.g. tablets orsmartphones. Css3 also supported the usage of custom fonts, which emphasize thesymmetry in the visual identity of the products.