Philab | Cosmetics
7523
364
47
Add to Collection
Tools Used
About

About

Philab is a Greek cosmetic production company. Its philosophy is based on the principles of efficacy, quality and safety. Given the company’s na… Read More
Philab is a Greek cosmetic production company. Its philosophy is based on the principles of efficacy, quality and safety. Given the company’s name, the source of inspiration for its logo was the Greek letter 'Φ' [Phi] which stands for the divine proportions, the 'golden ratio' 1.618, named after the sculptor Phidias. The absolutely symmetrical shape of the capital 'Φ' was moulded in such a manner so as to resemble the shape of a round bottom test tube of a chemical lab. The deep purple reconciles the power of red with the power of blue. The number 'Φ' shows the harmony within an object. The sides of the products’ packages that were created follow the golden ratio 'Φ', exactly. If AC_BC then AB/AC=AC/BC. The bisection C equals the golden ratio 'Φ' (=1,618), because AB/AC and AC/BC=1,618. The packaging of the products was designed according to this mathematical formula. Thus, if we put the two smaller packages together, we create a package with the exact dimensions of the third package. On the shelf, the packages create a perfect shape, enchanting the natural harmony which is the core of the products’ design. Read Less
Published:
Philab | Cosmetics
Brochure
Description
Philab is a Greek cosmetic production company. Its philosophy is based on the principles of efficacy, quality and safety.

Given the company’s name, the source of inspiration for its logo was the Greek letter 'Φ' [Phi] which stands for the divine proportions, the 'golden ratio' 1.618, named after the sculptor Phidias. The absolutely symmetrical shape of the capital 'Φ' was moulded in such a manner so as to resemble the shape of a round bottom test tube of a chemical lab. The deep purple reconciles the power of red with the power of blue.

The number 'Φ' shows the harmony within an object. The sides of the products’ packages that were created follow the golden ratio 'Φ', exactly. If AC>BC then AB/AC=AC/BC. The bisection C equals the golden ratio 'Φ' (=1,618), because AB/AC and AC/BC=1,618. The packaging of the products was designed according to this mathematical formula. Thus, if we put the two smaller packages together, we create a package with the exact dimensions of the third package. On the shelf, the packages create a perfect shape, enchanting the natural harmony which is the core of the products’ design.

Patterns

The isosceles triangle in which the ratio of the longerto the shorter side equals 'Φ' is called a 'golden triangle'. Every isoscelestriangle with a 36º acute angle is 'golden'. The products were divided into 4 categories. Foreach category we created a pattern, which reflects the function of the product line, as follows:
Cleanse

The pattern 'wave' was created by rotating the 'golden' triangle. It represents a wave, thus symbolising the element of water, the basis of cleansing.
Protect

The pattern 'cube', designed by multiple 'golden' triangles, is a closed shape, one that can enclose, cover, protect. It is a geometrical 'hug', a basic symbolism of protection.
Prevent

The pattern 'simplicity' is a simple pattern, based on the 'golden' triangle. It represents the products’ characteristics, which are easy to use and work just like that, to put it simply.
Correct

The pattern 'nature' is essentially a tree. By using the 'golden' triangle repeatedly, we created a 'forest' of triangles, in order to powerfully connect this product line with nature and the way nature heals and cures itself.
Philab Cosmetics Brochure / EN Cover
Philab Cosmetics Brochure / Golden Embossing
Philab Cosmetics Brochure / GR Cover
Philab Cosmetics Brochure / Golden Embossing
CREDITS


COMPANY
Chris Trivizas

COUNTRY
Greece

CREATIVE DIRECTOR
Chris Trivizas

GRAPHIC DESIGN
Chris Trivizas
George Strouzas

TEXT EDITOR
Sissy Caravia

PRODUCTION SUPERVISOR
Chris Trivizas

FONT
Parachute
PF Bague Pro

PAPER
Perrakis Papers

PRINT
Kontorousis Bros.

PHOTOGRAPHY
Math Studio

Date of approval: 11 July 2012
Published: 19 November 2012