This project includes the design of the case, labels and tubes for an Exclusive brand of Cigars.
The Cigar market is a very old, and very narrow-minded one. Tobacco shops are filled with packaging that all looks alike: over-decorated with traditional and cultural motifs. With a target audience ranging from 40-70, breaking that cycle is not easy. Phantom Cigars showcases a direction that could work. While making use of traditional visual elements and typography, the traditional concept of trade is brought across in a minimalist, modern manner. The trademark is in the form of an octopus; a very old symbol for the sea, yet presented in a clean, refined way. The use of touches of gold foil and paper give the much-needed feel of luxury that the target audience yearns for in a case of expensive cigars. The concept is fully brought across in the “code” used to denote cigar flavors. Old naval symbols are used to illustrate and describe the flavor of each cigar.