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Petrol: Handmade Accessories [Corporate Identity]
Petrol: Handmade Accessories [Corporate Identity]
Petrol Handmade Accessories creates unique meaningful handcrafted jewelry and accessories from start to finish with care. Every piece is individually created by hand without using a machine, making every piece a true one-of-a-kind! Petrol has many unique designs and come out with new designs often, creating handstamped necklaces, bracelets, keychains, leather cuffs, earrings, and more. The perfect gift for everyone!
In the Handmade Arena, what sells your work is you!  People who buy handmade are fundamentally interested in how you as a craftsman are able to magically transform everyday objects with your creativity, instinct, life experiences and hand skills into something that will enhance their lives on a practical, aesthetic, and emotional level. They want to get a glimpse of how you see the world, and they get that by buying your handcrafts.  Essentially, what they want is to experience a little bit of the magic that is you!
Jewelry Branding is about associating your jewelry with emotions that are unquantifiable in monetary terms.  It’s about what customers think, feel, and tell their friends about your jewelry. The goal of the jewelry branding segment is to have you start thinking about what qualities make you a unique, talented, one of a kind jeweler and how this translates into the branding and presentation of your work to the public so that they recognize your work instantly as something they can’t live without.
The corporate image had to be fresh and irreverent without losing the essence of the classic style with the usage calligraphic script lettering combined with the butterfly logo which refers to freedom and pureness. The branding process began with the logo design referring to the company name, complemented by a professional and script font "PF Champion Script Pro" designed by the award-winning Parachute Type Foundry. We developed a clean and minimal corporate identity in order to reflect the modern aesthetics. The corporate colours of the brand were chosen to be petrol and black implemented in all applications of the identity. The content of the whole pack and the basic applications that we recommended for the formal representation of Petrol consists of the following mentioned: corporate logo, business cards, corporate folder, letterhead, envelopes, stickers, packaging, bags and promotional material.
Design: Corn Studio
Video by: Skatz Production
Shot'n'cut by: Ilias Stathis
Animation by: Kostantinos Spetsiotis