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Petitudo was created by 3 good friends/pet lovers, who understand that good quality pet services was paramount for many pet owners over here. In … Read More
Petitudo was created by 3 good friends/pet lovers, who understand that good quality pet services was paramount for many pet owners over here. In order for the business to deliver, the company believes a vibrant identity can help differentiate and stand out among the competitors that provide similar services. Research revealed that most competitors target services and wellness as their main draw. But to allow customer to value the business beyond the given services, Petitudo has to be more than just a transactional service provider. Our task was to define the brand strategy, heighten the customer experience opportunity, and create a visual identity to be applied across all touchpoints. Petitudo believes by making the place as an ‘experiential space’ for all pet lovers, they will have the opportunity to share and exchange their knowledge and experience with one and other in the community. The word "Petitudo" is a formation of 2 words, 'Pet' and 'Aptitudo' (Medival Latin word for Aptitude). The graphic mark of the logo is made up by three hand-drawn hearts, symbolising the relationship between Petitudo, pet-owner and their pet coming together. Each combination of the hearts can be different and playful. The design is deliberately done up in an organic manner to represents the unique relationship and experience between them. The identity is defined by a mixture of subtle colour and vibrant application, contemporary typography, and a minimalist feel. Read Less
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