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Background Pet services has been a growing niche business in Singapore. In tandem with growing affluence and pet ownership, the pet market has be… Read More
Background Pet services has been a growing niche business in Singapore. In tandem with growing affluence and pet ownership, the pet market has been making its own mark every year. Petitudo was created by 3 good friends/pet lovers, who understand that good quality pet services was paramount for many pet owners over here. In order for the business to deliver, the company believes a vibrant identity can help differentiate and stand out among the competitors that provide similar services. Challenge Our challenge was to create a proposition for Petitudo that would be differentiated from its competitors yet still relevant to the current base of pet owners. Research revealed that most competitors target services and wellness as their main draw. But to allow customer to value your business beyond the given services, Petitudo has to be more than just a transactional service provider. Our task was to define the brand strategy, heighten the customer experience opportunity, and create a visual identity to be applied across all touchpoints. Solution Petitudo was developed into a concept shop for pet owners to demonstrate their affection and care for their pet. We understand the bonding between the owner and their pet is an invaluable experience. Petitudo believes by making the place as an ‘experiential space’ for all pet lovers, they will have the opportunity to share and exchange their knowledge and experience with everyone in the community.  The word "Petitudo" is a formation of 2 words, 'Pet' and 'Aptitudo'(Medival Latin word for Aptitude). The graphic mark of the logo is made up by three hand-drawn hearts, symbolising the relationship between Petitudo, pet-owner and their pet coming together. Each combination of the hearts can be different and playful. The design is deliberately done up in an imperfect manner to represents the organic relationship and experience between them. The identity is defined by a mixture of subtle colour and vibrant application, contemporary typography, and a minimalist feel. We wanted to communicate a focus on delivering experience with care. Read Less
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