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The visual is part of our self promotion “campaign” published in Lurzer’s Archive (international edition) and aimed at the Russian advertising ma… Read More
The visual is part of our self promotion “campaign” published in Lurzer’s Archive (international edition) and aimed at the Russian advertising market. The idea was to create a series of visuals, each paying tribute to a great Russian idea or accomplishment and with the copy in cyrillic reading “WE WANT TO ILLUSTRATE YOUR BEST IDEAS”. We wanted each visual to be created by a different digital artist represented by our digital illustration agency Photoby Digital, making sure each visual is a good representation of their unique style - serving both as a good promotion of the particular artist as well as the agency as a whole. Read Less
Published:
This first visual, by Peter Tarka, is inspired by the widely popular game Tetris which was designed and programmed by Alexey Pajitnov, a Russian computer engineer and video game designer.  Tetris, originally released in 1984, went on to become the most popular video game of all time released on nearly every computer and video game platform ever made.  By many it has been hailed the greatest game of all time.

Agency: Proximity BBDO
Art Director: Magdalena Kramer
Copywriter: Kamil Redestowicz
Digital Art: Peter Tarka
a composition suggested by Peter Tarka. We really liked it but felt it didn't show enough "Tetris" and it lacked 3D typgography which we really wanted to show here.
a quick layout
greyscale render
a more advanced render.. we were still shifting things around :) 
Final layout published in the international issue of Lurzer's Archive 06/13 and below some close ups:
Final layout published in the international issue of Lurzer's Archive 06/13. "We want to illustrate your best ideas"