Peter Lehmann is a legend in the Barossa, but the Peter Lehmann brand, and its story, had been left, untouched for over 10 years. The aim of this project was not only to tell the Peter Lehmann story, but create a structured portfolio that was easy to identify and navigate.
The legend that is Peter Lehmann is captured, in silhouette, on every bottle. Within this constant, there is endless room for change. While colours represent varietals consistently through the different ranges and price points, the unique style and personality of each range is expressed through the rendering of the silhouette.
Created at Interbrand Melbourne