Against Fish Farm
Logo, Print Campaign and Unconventional Adv for Peta.
The mirror distorts the reality in order to create a sense of anguish
and suffering between people; the same felt by fish.
Today's commercial fishers use vast "factory" trawlers the size of football fields and advanced electronic equipment and satellite communications to track fish.
They're not only killing fish but also swallowing up everything and everyone.
Ninety percent of large fish populations have been exterminated in the past 50 years, and it's estimated that by the year 2048, our oceans will have been completely depleted.