The brand Vino Latino is a project born from the idea to honoring the tradition of Italian wines, from this comes the decision to use Latin names to identify each type of wine. Rubro, Candeo e Roseus identify respectively red wine, white wine and rosé wine.
To represent the delicacy of this wine has been chosen, as label, the typical shape of a wine glass.
The label is intentionally positioned upside down and uses a gestalt game to symbolize an half full or half empty glass, depending on interpretation and viewpoint. In the full part is stamped the name of the wine whilst in the empty part is stamped the kind of grape.
In the act of pouring the wine a game of transparency allows to see the glass as if the label was really full.