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About

The indent design studio identity combined a minimalist ethos with a bold delivery and mindful consideration was placed on texture, typography an… Read More
The indent design studio identity combined a minimalist ethos with a bold delivery and mindful consideration was placed on texture, typography and the use of both negative and positive space to create harmony. Read Less
Published:
Client: Personal
2013
The indent design studio identity combined a minimalist ethos with a bold delivery and mindful consideration was placed on texture, typography and the use of both negative and positive space to create harmony. Focus on this was placed throughout the identity and is truly exemplified in the studio’s own bespoke logotype. A dynamic charm resides in a curious colour palette connecting light and dark, contemporary and traditional, propelling boundless compositional possibilities.
Art direction and graphic design: Denton Pretorius
Photography: Vincent Raffray | http://www.culture-fix.com
Printing: CottonCloud Letterpress | http://www.cottoncloudletterpress.co.za
Type foundry: Tipo Pèpel | http://www.myfonts.com/fonts/tipo-pepel/cinta