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The indent design studio identity combined a minimalist ethos with a bold delivery and mindful consideration was placed on texture, typography an… Read More
The indent design studio identity combined a minimalist ethos with a bold delivery and mindful consideration was placed on texture, typography and the harmony created between negative and positive space. Read Less
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The indent design studio identity combined a minimalist ethos with a bold delivery. Mindful consideration was placed on texture, typography and the harmony created between negative and positive space. Focus on this was placed throughout the identity and is truly displayed in the studio's hand-made logotype. A dynamic charm resides in the curious colour palette connecting light and dark, contemporary and traditional, propelling boundless compositional possibilities.
Art direction and graphic design: Denton Pretorius
Photography: Vincent Raffray | http://www.culture-fix.com
Printing: CottonCloud Letterpress | http://www.cottoncloudletterpress.co.za
Type foundry: Tipo Pãpel | http://www.myfonts.com/fonts/tipo-pepel/cinta