• Four Roses Bourbon Launch Campaign
    Pernod Ricard Poland
  • To launch Four Roses Bourbon on the Polish market, we've used the heritage of this American brand, dating back to time of conquering the Wild West.

    Thanks to that, Four Roses Bourbon was very quickly established as „The Real Bourbon“.
    We've created bottle packaging, print ads and posters.

    However, before we've launched the campaign, we prepared special PR materials: Saloon Playing Cards. Mysterious set of cards was sent to major Polish newspapers and magazines and was followed by a delivery of Four Roses Bourbon boxes.




  • PRINT AD/POSTER

    Other Credits:
    Art Director: Bart Bialy
    Copywriter: Bart Bialy
    Designer: Bart Bialy
    Typographer: Bart Bialy
  • PRINT AD/POSTER

    Other Credits:
    Art Director: Bart Bialy
    Copywriter: Bart Bialy
    Designer: Bart Bialy
    Typographer: Bart Bialy
  • PRINT AD/POSTER

    Other Credits:
    Art Director: Bart Bialy
    Copywriter: Bart Bialy
    Designer: Bart Bialy
    Typographer: Bart Bialy
  • BOTTLE PACKAGING

    Other Credits:
    Art Director: Bart Bialy
    Copywriter: Bart Bialy
    Designer: Bart Bialy
    Typographer: Bart Bialy
  • BOTTLE PACKAGING

    Other Credits:
    Art Director: Bart Bialy
    Copywriter: Bart Bialy
    Designer: Bart Bialy
    Typographer: Bart Bialy
  • BOTTLE PACKAGING

    Other Credits:
    Art Director: Bart Bialy
    Copywriter: Bart Bialy
    Designer: Bart Bialy
    Typographer: Bart Bialy
  • BOTTLE PACKAGING

    Other Credits:
    Art Director: Bart Bialy
    Copywriter: Bart Bialy
    Designer: Bart Bialy
    Typographer: Bart Bialy
  • SALOON PLAYING CARDS - PR MATERIALS - FRONT

    Other Credits:
    Art Director: Bart Bialy
    Copywriter: Bart Bialy
    Designer: Bart Bialy
    Illustration: Przemek Truscinski "Trust"
  • SALOON PLAYING CARDS - PR MATERIALS - BACK

    Copy:
    One Table
    Two Players
    Three Straights
    Four Roses


    Other Credits:
    Art Director: Bart Bialy
    Copywriter: Bart Bialy
    Designer: Bart Bialy
    Illustration: Przemek Truscinski "Trust"
    Typographer: Bart Bialy
  • SALOON PLAYING CARDS - PR MATERIALS - FRONT

    Other Credits:
    Art Director: Bart Bialy
    Copywriter: Bart Bialy
    Designer: Bart Bialy
    Illustration: Przemek Truscinski "Trust"
  • SALOON PLAYING CARDS - PR MATERIALS - BACK

    Copy:
    One Story
    Two Centuries of Heritage
    Three Reasons
    Four Roses


    Other Credits:
    Art Director: Bart Bialy
    Copywriter: Bart Bialy
    Designer: Bart Bialy
    Illustration: Przemek Truscinski "Trust"
    Typographer: Bart Bialy
  • SALOON PLAYING CARDS - PR MATERIALS - FRONT

    Other Credits:
    Art Director: Bart Bialy
    Copywriter: Bart Bialy
    Designer: Bart Bialy
    Illustration: Przemek Truscinski "Trust"
  • SALOON PLAYING CARDS - PR MATERIALS - BACK

    Copy:
    Tomorrow at Noon
    A Lonsome Horseman from the West
    Will Deliver a Package
    And Solve the Mystery


    Other Credits:
    Art Director: Bart Bialy
    Copywriter: Bart Bialy
    Designer: Bart Bialy
    Illustration: Przemek Truscinski "Trust"
    Typographer: Bart Bialy
  • PUB POSTER
  • PUB POSTER