- Perfect World Solutions
A Beijing project management and creative studio
- Perfect World Solutions is an Beijing-based project management and creative studio that I helped create in 2011. For PWS identity we wanted something different. We wanted to project boldness and uniqueness as well as allude to an Asia focus. I decided to break some rules and made a detailed dragon illustration to act as an atmospheric kind of expanded version of the logo. I then "extracted" the dragon's eye as a secondary simplified logo to use where more appropriate than the detailed logo.