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Opportunity » To develop a logo and website design as part of a full brand identity for a Tuscan-style furniture company Solution » I began by… Read More
Opportunity » To develop a logo and website design as part of a full brand identity for a Tuscan-style furniture company Solution » I began by researching various Tuscan style furniture competitors, and the way they handled their logos. I then began to try to incorporate a look and feel into the logo reminiscent of the hills of Tuscany. Finally, I decided that given the aesthetic of the furniture that something elegant, yet inherently simple would be best suited for the company’s brandmark. I was also given the opportunity to create a gallery-based website design for the company. Read Less
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Opportunity »

To develop a logo and website design as part of a full brand identity for a Tuscan-style furniture company
 
 
Solution »

I worked with one other designer on this rebranding project during an internship in Raleigh, NC. I began the project by researching various Tuscan style furniture competitors, and the way they handled their logos. I then began to try to incorporate a look and feel into the logo reminiscent of the hills of Tuscany. Finally, I decided that given the aesthetic of the furniture that something elegant, yet inherently simple would be best suited for the company’s brandmark. This elegant, yet simple, logo is a result of the strong teamwork between me, and another like-minded designer. I was also given the opportunity to create a gallery-based website design for the company.