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Brand identity for Peregrine Media, an aerial photography and high definition video production company that uses custom-built unmanned aerial sys… Read More
Brand identity for Peregrine Media, an aerial photography and high definition video production company that uses custom-built unmanned aerial systems (UAS). Read Less
Published:
Client
Peregrine Media

Project
Brand Identity and Website

The Brief
Create a brand identity for Peregrine Media, an aerial photography and high definition video production company that uses custom-built unmanned aerial systems (UAS). Peregrine Media spotted a gap in the aerial imaging market – HD video, shot from otherwise impossible angles, without costing the earth. The challenge was to convey this unique offer in an engaging way, that linked back to its namesake – extraordinary vision empowered by helicopters.

The Solution
A beautiful, abstract image of an iris is combined with the spinning rotors of a helicopter.

The iris device quickly became recognisable and synonymous with the Peregrine Media brand, and could be used in isolation on a range of engaging applications.