Pereg Gourmet Natural Foods launched its Quinoa-Rice-Couscous line, “superfood” mixes that combine major health benefits with international flavors. With this line, Pereg exceeded the normal bounds of wholesome flavorful food production. Pereg Gourmet Natural Foods challenged Squat New York to create packaging that had a savory, tasty appeal, visually communicating the natural, nourishing qualities of the products to stimulate the consumer. Squat New York’s expert art direction unified the visions of the creative team to produce artful packages that stand out on the shelf. Our designers opted for recycled, raw-type paper to express the natural feel of the product, and our technical team worked intimately with the printer to realize the desired design using complicated printing techniques.