BuahKeluak Awareness Movement
The Candlenut(Keluak nut) is the main ingredient for Ayam BuahKeluak, a unique Asian this dish. These designs raise awareness for this fading Peranakan dish. Squares and circles(above) are shapes used for it's resemblance to porcelain plates and handkerchiefs which are both iconic Nonya traditional objects. Catchphrases are tongue in cheek, reflecting the sensual/humourous Nonya mannerisms and also to attract the young target audience. Colors used are based on spices and ingredients such as turmeric, banana, lime, nuts and rose. The wispy typography reflects the swirl of sweet fragrance that the nutty dish is famous for.