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Peranakan Awareness is a Student Project for NTU School of ADM Art Design Media. The Candlenut(Keluak nut) is the main ingredient for Ayam BuahK… Read More
Peranakan Awareness is a Student Project for NTU School of ADM Art Design Media. The Candlenut(Keluak nut) is the main ingredient for Ayam BuahKeluak, a unique Asian this dish. These designs raise awareness for this fading Peranakan dish. Squares and circles(above) are shapes used for it's resemblance to porcelain plates and handkerchiefs which are both iconic Nonya traditional objects. Catchphrases are tongue in cheek, reflecting the sensual/humourous Nonya mannerisms and also to attract the young target audience. Colors used are based on spices and ingredients such as turmeric, banana, lime, nuts and rose. The wispy typography reflects the swirl of sweet fragrance that the nutty dish is famous for. Read Less
Published:
BuahKeluak Awareness Movement
As featured in BranD Magazine Issue #02
The Candlenut(Keluak nut) is the main ingredient for Ayam BuahKeluak, a unique Asian this dish. These designs raise awareness for this fading Peranakan dish. Squares and circles(above) are shapes used for it's resemblance to porcelain plates and handkerchiefs which are both iconic Nonya traditional objects. Catchphrases are tongue in cheek, reflecting the sensual/humourous Nonya mannerisms and also to attract the young target audience. Colors used are based on spices and ingredients such as turmeric, banana, lime, nuts and rose. The wispy typography reflects the swirl of sweet fragrance that the nutty dish is famous for. 
These poster designs teach Peranakans the right way to cook the Keluak Nuts. The catchphrases play with innuendo.
The main brochure reflects the way the Keluak Nut is cooked, where the nut is wrapped in banana leaf for flavour. 
Inside, viewers will see a 'wedding' nut ring & a 'proposal' to eat(makan) the nut. Pulling the ring, it unfurls the brochure.
Brochure pops out unveiling magnetic jewels, just like the real nut where the edibles are dug out from inside the shell. 
The front of the CD has a pair of lips eating a keluak nut. It also looks like an eye, symbolising the raising of awareness.
On the CD, the flower represents the fragrance and the hands are the natural utensils Nonyas use to eat the nut. 
The CD feature songs by local Peranakan composer, Dick Lee, clearly packed with innuendo once again.