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About

Pepsi | Rebrand Concept
Published:
 
 
 
 
 
 
United States | 1890
 
Simpler compositional and corporative by removing of traditional corporate colors.
A greater opportunity in terms of design applications. Thanks to not having to rely on
the traditional colors to follow patterns that have limited in advertising and marketing.
 
 
 
 
 
 
BASE STRUCTURE
The symbol is formed through a series of overlapping
circles and is consistent with the Fibonacci sequence.
 
 
SYMBOL & LOGOTYPE
 
Selecting an appropriate typography with design, eliminating those points in which they believe a rift with the symbol. So instead of finding suitable typography design, typography reconstructed creating a new image through common font configuration, thus increasing the originialidad brand and configuration.
 
 
SETTING CHROMATIC
 
    PepsiCo Concept Brand
 
 
 
VERSION | COLOR
 
 
BRAND LIKE IMAGOTYPE
 
 
 
Elements: Poster design to promote the new brand concept.
 
Colours: Poster design to promote the new brand concept.
 
 
Concept Drinks Can
 
Concept  Drinks Can Minimalist 
Glass : Crystal concept
Glass : Paper concept
 
Soft drink machine