The goal of this project was to create a digital creative concept, rooted in social media to launch a new Pepsi brand to the masses. Our solution: hold the world’s first Internet Taste Test proving that products premise, “Drink It to Believe It.” In partnership with Funny or Die, we produced a real-time campaign that featured Rob Riggle. My role for the project included designing a Facebook application, where users were able to submit their information for the chance for a noted LA improv actor to do the best impression of them trying Pepsi NEXT for the first time, only using the information for their Facebook profile. Other tasks included producing creative banners which had top media placements on sites such as yahoo! and Funny or Die.