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The goal of this project was to create visuals to promote the Pepsi MAX Uncle Drew series starring Kyrie Irving. The ask was to create a basketba… Read More
The goal of this project was to create visuals to promote the Pepsi MAX Uncle Drew series starring Kyrie Irving. The ask was to create a basketball trading card and print ad incorporating Kyrie Irving and the design aesthetics from the 1970’s. My role for this project was lead design. Read Less
Published:
Pepsi MAX  - 
Created visuals for Pepsi MAX which included sports trading cards, posters and print ads inspired by the different design aesthetics from the years 1930 and 1970.The deliverables incorporated celebrities such as Kyrie Irving and Jim Rash and were used to create social buzz on the Pepsi MAX social channels. Ads featuring Kyrie Irving, were used to promote the backstory of the Pepsi MAX Uncle Drew campaign.