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When C&G chain Country Fair requested a Pepsi mural for the exterior of choice locations, my team decided to deliver an "old meets new" solution … Read More
When C&G chain Country Fair requested a Pepsi mural for the exterior of choice locations, my team decided to deliver an "old meets new" solution to combine the Country Fair aesthetic and Pepsi's "Live For Now" point of view. The mural took cues from vintage signage but layered and lit them to hero the product and the headline. This gave the mural a feeling of nostalgia without making the creative feel dated or old. Read Less
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