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Student project, branding of a restaurant
Published:
Pepper Adams—
branding, restaurant

I picked a blues musician whose importance is lost in time to make him the metaphor for a brand of dine in / take out establishment.
I used Pepper Adams’ lyrics to create the language, tone and mark for the restaurant, which go perfectly with spicy Cajun food.
take out box and labels
Holy Trinity (of Cajun cuisine)—  onions, bell peppers & celery 
"Inferno Crawfish"; "Gateau de Sirop" 
Seein' Red Music Festival
organized by Pepper Adams, celebrating Louisiana's heritage;
jazz, blues, and cajun food