Pepenbury supports adults with learning disabilities. When they celebrated their 80th birthday, Remedy was asked to start the party with a new corporate identity.
Solution: After brand workshops with Pepenbury’s service users, we created an 80th birthday logo that ran for a year. This was then simplified and rolled-out across all sub-brands with a shiny new colour palette to define Pepenbury’s different initiatives. We also produced brand guidelines, signage, stationery and annual reports.
Result: The new identity re-positioned Pepenbury as a modern, forward-thinking organisation. This helped lay the foundations for an ambitious re-structuring programme and before you could say re-brand, they had secured corporate support from AXA PPP.