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A Pepboys re-branding and redesign of the logo and package design. Pepboys needed a redesign to ensure its brand loyalty since its been around fo… Read More
A Pepboys re-branding and redesign of the logo and package design. Pepboys needed a redesign to ensure its brand loyalty since its been around for such a long time it deserved a face-lift. The redesign uses a cream color "throw back" look to ensure a classic feel or tone. The logo was cleaned up to depict a more "modern" feel, and a redesign of the logotype was incorporated to look more industrial and "mechanic" friendly with the reshaping of the capital "P" and "B". Read Less
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