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About

About

Identity programme for pensioners organization
Published:
Pensjonistforbundet

Full programme identity
2010
Pho­tog­ra­phy by Math­ias Fos­sum
Ani­ma­tion by Ole Mag­nus Saxegård
Pen­sjon­is­tist­for­bun­det is Norway's largest orga­ni­za­tion for pen­sion­ers. They gather all pen­sion­ers in one unit, to actively pro­tect their many inter­ests. To face increas­ing chal­lenges, they needed to strengthen their pres­ence and impact. We devel­oped brand com­mu­ni­ca­tion built upon the idea of four hearts in one link, rep­re­sent­ing four areas of absolute focus