'Futureshock' is a collection of books designed as a fictitious series for Penguin. The collection consists of four classic dystopian novels; Brave New World by Aldous Huxley, Nineteen Eighty-Four by George Orwell - a personal favourite of mine, Fahrenheit 451 by Ray Bradbury and A Clockwork Orange by Anthony Burgess. I approached the design of each book by thinking about the spine, as it is usually the first point of contact with the reader, and more often than not, the only part of the book that is visible in a shop display.
I chose a simple, clean layout for the covers and merely a hint as to the content of each book. For example, Fahrenheit 451 is made to resemble the striking strip of a match box. 1984 is open bound, and the title 'The Theory and Practice of Oligarchical Collectivism' is silk screened black on black, which is a reference to the poorly-bound book of the enemy that Winston is given in the story. I wanted to accentuate the sterility of Brave new World and the tear down the cover of A Clockwork Orange mirrors the script that is torn in half by Alex in the book itself.