Penguin Design Awards 2011

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  • Penguin Awards 2011
  • The Penguin Awards 2011 was the first competition brief I did and was one of the most enjoyable college projects that I've done to date. The brief for the the Adult Prize was to create a book cover for Gabriel Garcia Marquez's novel, One Hundred Years of Solitude.

    After reading through some of the book and looking at numerous reviews and plot summaries, I decided to express the theme of time and family that the book follows. As you might be able to guess the book is set over a period of 100 years and during this time many generations of the Buendia are born and pass away. So because the book is based on a rhetoric of what happens to them I based my concept on that of a family tree.

    This was entered into the Penguin Design Awards in the Adult prize but unfortunately was not shortlisted.
  • To give the front cover typography a bit more character, I decided to hand draw it. It was the first time I'd done anything like this before but the result of it added an extra dimension to my design. Below you can see that I had drew to typefaces: Baskerville and Arno, the final cover uses Arno.