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Poster design for the CRAFT exhibition at the Dutch Design Week 2011 Autobahn was invited by the Graphic Design Museum to participate in an exhib… Read More
Poster design for the CRAFT exhibition at the Dutch Design Week 2011 Autobahn was invited by the Graphic Design Museum to participate in an exhibition about craft. Craft for us means combining material, medium and idea in a manual way. We decided to use a material which artists use to visualise first ideas: a pencil. Also, a phrase often used in arts, is the term 'pencil on paper' - to indicate the production method. To visualise this, we sharpened 100 pencils and used the cut to create the letter A of the word 'craft'. The original image is made on A2 size. The A2 posters were printed in black and white. People at the exhibition were invited to tear-off the posters and take them home as a souvenir. Read Less
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Pencil on Paper
Poster design for the CRAFT exhibition at the Dutch Design Week 2011
Autobahn was invited by the Graphic Design Museum to participate in an exhibition about craft. Craft for us means combining material, medium and idea in a manual way.

We decided to use a material which artists use to visualise first ideas: a pencil. Also, a phrase often used in arts, is the term 'pencil on paper' - to indicate the production method. To visualise this, we sharpened 100 pencils and used the cut to create the letter A of the word 'craft'. The original image is made on A2 size.

The A2 posters were printed in black and white. People at the exhibition were invited to tear-off the posters and take them home as a souvenir.

About the exhibition:

D
esigners Hansje van Halem, Yomar Augusto, Autobahn, Letman and Koen Taselaar who have all in an almost craftsman-like way created fonts that can certainly hold their own in the digital age. The letters developed by them together form the title: Craft.

Crafts is a joint presentation of Sundaymorning@ekwc, Textiellab, NIAF, Beeldenstorm, Frans Masereel Centrum and the Graphic Design Museum.