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Student project 2012, Waitrose own brand Peanut butter. Illustrations by Stacey Knights, lettering on lids by Nicola Jones.
Waitrose Peanut Butter
Own Brand, student project 2012.
Redesign of Waitrose own-brand organic peanut butter. Playing on the common idea that elephants love peanuts, one likes smooth and the other crunchy! Leaving the divisive question...

Are you a smooth or a crunchy?