Peak Focus : Brand Strategy & Marketing Communications

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  • Peak Focus is a coaching and consulting group that helps companies and individuals optimize their perfromance through professional development resources and advanced assesment technology.
     
    I worked with them to:
    • Refresh their brand and achieve consistency across all online and offline channels
    • Develop new product offerings and restructure existing messaging for clarity and impact
    • Generate sales of online report packages (online advertising, content marketing, social media)
    • Leverage existing relationships with other industry experts and professional associations
    • Automate and manage weekly blog posts, daily social media updates and weekly email updates
    • Manage their overall marketing, lead generation, and communications efforts
  • Wordpress site homepage
  • Wordpress blog integrated into corporate site
  • MailChimp RSS>Email template generates weekly blog update emails
  • Additional MailChimp templates created for one-off marketing messages
  • Twitter profile refreshed and managed to provide daily content
  • YouTube profile branded and updated with personal video of Peak Focus Principal Jerry Scher
  • Company LinkedIn profile branded and managed for regular updates/interactions
  • Slideshare profile utilized to push out presentation materials, white papers, articles and more across various channels
  • Event signage to generate leads during speaking engagements