Peace One Day — Augmented Reality App & Campaign

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  • THE BRIEF
    We want to make it impossible for anyone to ignore Peace Day. The task is to grow and active with Peace Day, to make this day ubiquitous and as part of our social fabric as Valentine’s Day or Mother’s Day.
    Call on the change-makers among us: those who believe in actions rather than symbols, in the practical rather than the theoretical.
    Be a creative activist. Collaboration is key to Peace Day. We want to see ideas that happen and the recognition that the ability to make them happen may not rest entirely in your hands.
     
    Proposition
    DON’T LET PEACE DAY BE IGNORED.