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To get the world talking about Peace One Day, we targeted a worldwide online community of chatter boxes. 20 million gamers play XBox live war gam… Read More
To get the world talking about Peace One Day, we targeted a worldwide online community of chatter boxes. 20 million gamers play XBox live war games every singe day and we wanted to shake their cage a little. So on September 21st, we gave them a break from war and re-enacted a historic act of peace by hosting 'no man's land' football matches over XBox Live during a virtual cease fire. Read Less
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