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Pause Fest is the ongoing manifestation of the world’s most digitally creative minds, presented as a series of events held annually in November. … Read More
Pause Fest is the ongoing manifestation of the world’s most digitally creative minds, presented as a series of events held annually in November. With the festival's theme of 'Future', we created a brand identity for the event. FutureBrand was asked to come up with a flexible poster design for a marketing campaign that can be applied on all other media deliverables such as website, postcards, flyers… We delivered a concept based on the idea of ‘Time’ that was represented by the Future DNA graphical element that came out of Pause Fest logo. Designed while at FutureBrand Melbourne with direction from James West. Strategy by Luke Van O and Daniel Paronetto. Video by the Pause Fest Team. Event photography by Melbourne DSLR. Read Less
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