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For the 'Brand Marketing & Promotion' course in the BA (Hons) International Fashion Business program at Nottingham Trent University, this researc… Read More
For the 'Brand Marketing & Promotion' course in the BA (Hons) International Fashion Business program at Nottingham Trent University, this research project involved designing a free standing fitting room for the UK retailer Paul Smith, and subsequent marketing strategy to announce its release. All elements were required to suit the companies' brand identity and appeal to its core customer. Read Less
Published:
Brand Marketing & Promotion
," according to the Project Assessment criteria.