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About

Campaign created during an Art Direction class at SCAD.
Published:
AD/CW: Lauren Danford
Illustration: Ryne Geib
 
 
Problem: People who buy Patagonia, but do not participate in extreme sports, would never consider purchasing something from the Nano Puff line.
Insight: Nano Puff is the best technology out on the market to keep you warm even if the jacket gets wet. This would be a great product for children so that parents would not have to worry about their child getting cold in winter months. 
Idea: Comparing complex microfiber technology to animal's ability to thrive in the wild makes the coat seem less complex.
 
 
Email Blast
Close up of the Email blast design
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