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About

About

Pashley Cycles Campaign. European company now selling their bikes in Canada. Awareness Campaign
Published:
Pashley Cycle
British Charm
Background:
Pashley Cycles are originally from Britain, where they became extremely popular, and are now being sold in Toronto, ON.

Problem:
People have seen the bikes around but are not aware of the brand and, in turn, do not know where to purchase them.

Target:
Age 20-35 -Trendy Urbanites (and hipsters) living in the downtown core with a disposable income. Their current mode of transportation is public transit but they are looking for more environmentally friendly, and trendy, ways of getting around.

Single Minded Thought:
British charm with an American flare.
Poster
Poster
Poster
Poster
Wild Posting - Ambient Poster
Ambient:
Located in the 3 districts covered in the posters. As you peddle the background changes. Background images are of British scenes corresponding to Toronto locations.