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About

Party City is a national party supplies store with over 600 stores. With Party City, the emphasis is on breadth and depth of product. Developing … Read More
Party City is a national party supplies store with over 600 stores. With Party City, the emphasis is on breadth and depth of product. Developing a year-long TV campaign was tricky due to a small budget, one shoot, and we wanted to communicate that Party City has everything you need for every party occassion. We developed a modular hub — the apt complex — where all of these parties exist. Each room is decked with Party City product, and can be swapped out to reflect the season. Read Less
Published:
Party City. Rooms TV.
Art Director.