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About

About

Park Bank takes pride in being a community bank. In order to give them a look and language of their own, campaigns were created to make them stan… Read More
Park Bank takes pride in being a community bank. In order to give them a look and language of their own, campaigns were created to make them stand out from the very standard financial advertising scene. Read Less
Published:
PARK BANK
Refreshing. It's often one comes across a bank that uses this as their motto. But this community bank does. 
Annual Report
In a year where banks were still on unstable ground, this annual report was created to showcase the financial tides turning. The report was contained entirely on (and inside) the box, producing a piece that was both playful and purposeful.
Copywriting by Matt Howards
Outdoor billboards
Copywriting by Matt Howards
Print advertisements
Copywriting by Matt Howards
Direct Mail
With large, international banks moving in, we decided to focus our attention on...cheese, Wisconsin Dells, and Madison's very own isthmus. Things quintessentially local.
Copywriting by Matt Howards
Proposed New Campaign
In order to compete with various banks and credit unions in the area, the campaign was refreshed and repolished. This included adding color, a human element, and an outdoor component to create intrigue in order for people to visit the new website.
Copywriting by Elizabeth Jones