• I was required to create a visual identity and branding for a new luxury workwear brand. Paramount workwear is a new English, online retailer that sells imported American luxury workwear aimed at engineers, constructors, gardeners, architects, etc. The objective of the brief was to capture that sense of good quality products and come up with a suitable name, website, logo, and branding rollout to reflect that. After doing some research , I came up with the name "Paramount Workwear" which was inspired by the french word "Paramont" which means supreme power, or to be above others in rank and authority.