Add to Collection
About

About

This is a brand identity for Parachute, an educational program that places undergraduates a semester in another University to gain knowledge and … Read More
This is a brand identity for Parachute, an educational program that places undergraduates a semester in another University to gain knowledge and experience. While gaining a new perspective for a different culture and environment, students will also be exposed to professionals in their field, learning how business is conducted in the real world. The visual significance that a parachute represents include the following: 1. networking: in the intricate connections and patches a parachute visually shows 2. preparation: providing students with a "parachute pack," the necessary tools and knowledge they need to "make the jump" from college to the real world. 3. guidance: preparing and guiding students to make the leap from point A (undergrad) to point B (a contributing, working, graduate). Read Less
Published: