UPV TV is the television broadcasting service for the Polytechnic University of Valencia. This proposal for the 2012 seasonal bumpers is based on the observation of the human reactions to the change of seasons and their exaggeration through humour and a fresh visual style.
In order to emotionally engage with viewers, a friendly character was designed as the narrative link between the bumpers. This character shows a change of mood as the coming of the season becomes evident and the claim is shown on each bumper, leaving a lasting positive memory in the viewer.
Inspired by the notion of nature, the visual language refers to key concepts like "natural", "spontaneous" and "real". In accordance with this, the design process was kept as tactile and technology-free as it was possible. The result is a consistent and engaging set of bumpers, which turn the beginning of a new season into a joyful occasion, even in Winter.