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This projetc is the first proposal of the new 2012 Knauf campaign.
Paper worries...                                                         
...are less worries
The Client: Knauf is one of the fastest growing manufacturers of insulation materials; their mission is to become the world leader in energy efficient systems for buildings. 

The Concept: There are many external factors that could endanger the comfort of our place. Through the use of paper-craft wish to convey the idea that all these threats are rendered harmless, because 
with Knauf, your worries are less worries.
The Guilty:"We (Miriam Alonso as copywriter, David Ruiz as co art director, and me) enjoyed so much the process of this work so I want to show you the making off of this piece and the result. We keep working on the project campaign, so i will be updating so you stay tuned and ... enjoy! :)"