The French NGO Ecofolio, who works to show the benefits of recycling, asked the agency June21 to promote this idea in a national print campaign. In addition to this, the creatives have planned a teasing campaign divided into two parts. The first part consisted in encouraging passers-by to dispose their waste papers in a unique billboard placed in front of the Opera Garnier in Paris. Then, they asked us to create a sculpture made out of recycled papers to replace the wasted ones. We thought that the Phoenix was a perfect mythological animal to symbolize that paper can have up to 5 lives thanks to recycling.
"All papers can be recycled. Here's the proof."