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The Fall 2013 celebration for Panera Bread has arrived. The concept is driven by editorial photography, warm tones & hand-done etchings. A variet… Read More
The Fall 2013 celebration for Panera Bread has arrived. The concept is driven by editorial photography, warm tones & hand-done etchings. A variety of naturally-textured, warm backrounds and minimal propping let the food be the hero. At Willoughby Design, I worked with a team to concept the campaign, art direct the photoshoot & design final production files. Read Less
Published:
Autumn Arrivals | Panera Bread
 
The Fall 2013 celebration for Panera Bread has arrived. The concept is driven by editorial photography, warm tones & hand-done etchings. A variety of natural textures, warm backgrounds and minimal propping allows the food to be the hero.
 
 
Client: Panera Bread
Designed at: Willoughby Design
Art Director: Zack Shubkagel
Designers: Cat Coquillette, Kevin Garrison, Jessica Carpenter
Copywriter: Lisa Correu
Photographer: Francine Zaslow
After I told my parents the Fall campaign was live, my mom sent me this picture of my dad posing at Panera. Parents really are your biggest fans!